Tercer Espacio Studio

The challenge
of building a new
visual world.

We created this explainer for Thatch with a strong focus on visual development, working alongside Lumbre from the outset to build a cohesive visual system that brings the narrative to life and evolves with the brand.
With their identity still in progress, we crafted a distinctive and flexible visual language -spanning characters, color, and motion- designed to align with existing elements while supporting future growth

01.Script

The exploration

Early on, we explored the visual direction through
AI-driven moodboards and styleframes.

02.

Character
Casting

We developed a carefully curated cast of fictional characters, grounded in the visual and behavioral language of real, everyday people.