→ Tercer espacio

*↘Necaxa FX Series Graphic Package

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We were invited by Lumbre to develop the Art & Creative Direction for the FX Series ‘Necaxa’ graphic package.

The challenge →

Produced by Eva Longoria and featuring Rob McElhenney alongside Ryan Reynolds, the series documents the revival of one of Mexico’s oldest and most storied football clubs.

Our approach focused on building a flexible visual language that could capture both the weight of legacy and the energy of a new chapter—translating the club’s identity into a contemporary, modular graphic system designed to live seamlessly across broadcast and digital environments.

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We focused on defining a clear mood through structured exploration.

We worked directly extracting key qualities such as warmth, light, and texture to build a cohesive visual direction.

At the same time, we introduced a sense of dynamism through motion and pacing, ensuring the graphic system would enhance the rhythm of the promo while staying true to its tone

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Motion was driven by animated painterly textures to add energy and a handcrafted feel.



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Credits*→♥

Client_FX / Disney

Creative Direction_Lumbre & Tercer Espacio Art Direction_Lumbre & Tercer Espacio

Graphic Design_Tercer Espacio, Adriana Campos & Federico Dams Animation_Lumbre, Tercer Espacio & FX Animation Team




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