Maker Dao wants to remove the limitations of geography and centralization in finance. Clearly, we couldn’t limit ourselves to two dimensions in our design. Thinking about traveling to new financial frontiers while looking at the morphology of the Dai coin logo inspired us to make a spaceship out of it.
The spaceship navigates across Maker’s various platforms with complete freedom of travel just like the currency it represents.
We didn’t want to limit ourselves to three dimensions either. Imagining a future with travel through the higher dimensions, we added gradients to give us dimensions in the direction of color.
Happily, this also gave us the visual “pop” we were looking for.
Maker Dao generates an enormous number of articles and whitepapers explaining processes, technologies, regulations, and so on.
Using the visual language we developed, we are able to create illustrations explaining the concept or capturing its essence after the idea has been explained to us a few times.
Maker Dao is an umbrella that contains various entities. Our system had to be robust enough to have room for all of them.