*↘Macro_Rebranding
About the project
Banco Macro commissioned Virgen Films to oversee its brand identity redesign, who joined forces with 22DG to shape and lead the creative direction, assembling a dedicated team within which we were entrusted with leading the identity design.
Some processes can’t be fully understood by looking at the outcome alone. There’s a less visible layer—built through exchanges, adjustments, and shared decisions—that ultimately shapes the project.
This case focuses on that dimension: the working dynamic, the back-and-forth, and the role people play beyond the purely technical. It’s an approach where the process isn’t linear or fixed, but evolves progressively through dialogue and collaborative creativity.
IntegrativeSimplePragmaticReliable
Close
Bold
Confident
Dynamic
Throughout the process, multiple typologies and a wide range of applications were explored.
Not just to solve individual pieces, but to build a versatile system capable of adapting across contexts and scales.
